We have been pioneers in marketing our listings in Chestermere with Drone and video tours. Kevin McKay has his drone pilot license, so he can legally run the larger, better-quality drones. He can also edit the videos and blend the inside of the home with the exterior and neighbourhood videos. The purpose of these videos is to honestly represent the home as though the buyers were actually walking through the home.
Local and National Marketing!
We promote our Drone and Video Tours in the national marketplace, locating buyers that are moving to this area. If they like what they see they will tell their Buyer’s Agent to show them the home.
We Set Up Our Clients For Success!
It is a competitive market out there, and it can change in a heartbeat. With 28 years of experience, we have worked in every kind of market, buyers, sellers, and transitional. There are different strategies that work for each market and the trick is to know which one you are in. It is also important to have all of your ducks in a row so that you are ready to compete in whatever market we are in.
We are committed to helping our clients navigate the real estate market with compassion and competence. Most of our friends started out as clients! So, we are excited to meet you!
Photography.
We know the value of good photographs. If you have poor dark photos, people will just move on to the next home. It is also important that the photos represent the home accurately, otherwise, the prospective buyers will be disappointed in the home and the seller will have wasted time getting ready and disappearing for the showing. Kevin uses the right lenses for homes and professionally adjusts the photos to be realistic. We will be there when the photos are taken to make sure that the home is staged well.
Floor Plans.
We have professional measurements and a floor plan drawn up of the entire home. This is included in the online marketing of the home. This will give potential buyers an opportunity to evaluate if the floor plan works for their family, as there is no point in the seller cleaning and preparing the home if it is not going to work for the buyer. We find that it also helps after they buy the home they do have to come back to measure the rooms.
Buyer Representation
Today buyers have the same protection that sellers have had for decades. A Buyers Brokerage Contract spells out the responsibilities and obligations of all parties. Now your agent works for you, and because he knows you are committed to him, he can afford to give you the time you need to find the right home. We are happy to sit down and meet with you, by zoom or in person, so you can get a feel as to whether we are the right agents for you.
We Answer Our Own Phones.
When you dial our main number it goes to all of us. So a licensed realtor is always available to speak to you. Call 403-207-1776 to speak to us directly.
JamesEdition is the premier international marketplace to find luxury real estate and homes for sale. Search and browse more than 40,000 luxury homes for sale in over 50 countries. The most exclusive properties in the most desirable locations are offered by luxury real estate and homes specialists and private sellers worldwide, displayed with large, high-quality images.
Mansion Global is the award-winning, premier digital destination for compelling content about the global real estate market. From global market analysis to relevant news, our multilingual platform is localized to address the interests of an international audience. Mansion Global also provides its high net worth audience the ability to search luxury listings for sale around the world.
Mansion Global is part of Barron’s Group, which comprises publications including Barron’s magazine, MarketWatch and Financial News. Mansion Global is independent of the Mansion section of The Wall Street Journal. Both are publications of Dow Jones & Co. Along with syndicating content from News Corp publications, Mansion Global produces original articles and data analyses
The Wall Street Journal has reaches over 42.4 million visits per month with an average household net worth of $1,335,002. Our listings are seen on WSJ.com and its affiliated sites targeting Europe, Latin America, India and China.
All of our listings have a 4K video walk through tour of the home. We start with a drone circling the home and giving potential buyers a view of the yard, the neighbourhood. If there as schools and parks nearby it highlights them. We then switch to a 4k video camera and we use a professional glide cam to steady the video.
Why do some homes sell and others don't? Exposure!
We Will Market Your Home Locally and Globally!
LOCALLY: This marketing is designed to reach people that live nearby and are looking to make a change. Most people buy within a 20 mile radius of where they live now. With digital advertising we can target these people, and make your home first on their list to view.
GLOBALLY: 22.000 people will be moving to the Calgary area this next year. We want them to know about Chestermere so we market our homes on sites that can reach them before they get here.
Digital Marketing by Property
Properties are desplayed on the internet and on facebook to users who have recently searched real estate sites. Can be targetted to local within 15 miles of listing or to any city, depending on where we wish to target the market. A custom landing page is designed for the listing, delivering a Youtube video, information on schools and community.
80% of people buy within a 20 mile radius of where they live now. We advertise weekly in the Anchor which is delivered to your door in Chestermere,
The Chestermere Anchor
Digital Marketing by Postal Code
These ads are served up to users in a targetted postal code. They will appear on Facebook Pages and major website pages. It can be directed to any of our weppages that we choose to target. It can be Information on the market, our featured listings,. Delivered to Facebook and internet. pages using the IP addresses in that postal code. We have 5 out of 6 spots available for T1X
Homes and Land Magazine
Print Marketing
Digital Marketing to Contacts.
These ads are delivered through Facebook and the internet to our contacts. They can be delivered to any page we decide to target. This brings them to our webpage, so they can visit our current listings, check out the real estate market, check the statistics for their neighbourhood.
It is important to find a realtor that specializes in the area your are selling or buying in. This is a chart showing the areas that Doug has sold homes in. How many sellers and buyers he has represented in Chestermere. During much of this time we were concentrating on representing lister’s rather than seller’s, due to the volume of business we were doing. We had a buyers agent through this time period. Volumes have changed and we are once again enjoying working with more home buyers.
The Chestermere market has always been challenging. Many top realtors do very well in Calgary, but when it comes to the Chestermere, they are not prepared to do the marketing that it requires to sell a home here. They may not understand the reasons that buyer’s choose Chestermere, they may not understand who their target market is.
We have a marketing program that has been proven to work. We understand what it is that Chestermere has to offer and we are sold on this area.
Sales Rank. These are figures from the Calgary Real Estate Board showing Doug McKay’s sales rank over his real estate career. Doug has been in the top 7% of realtors in the real estate board. With an overall rank in the top 13% of realtors within the Calgary Real Estate Board. (From 1997 to 2001 Doug was involved in a public real estate deal that took his focus away from the residential market.)
I bought the home I live in now because I just wanted to see the inside.. I did not think that I would like it as the homes on the other side of the lake had bigger yards, and I thought that this house had too small of a yard. It was just so pretty I wanted to look at it. In the end the yard depth was not so important after all.
That is what curb appeal is and that is what curb appeal does. It makes buyers want to see your house.
This home has great curb appeal.
Clean the door, windows around the door, the lights, the mailbox. Make sure the door bell works, and a fresh coat of paint on the door will go a long way. If you have a wood stairs and landing, consider repainting them as well. The buyer will be standing at the front door while the realtor gets the key and as they stand there they are deciding if the home is well-maintained, or if you just don’t care.
The garage door can add a lot of pop, consider matching the front door and the garage door in a complementary colour. Old white doors will age the home and not give you the impact you are looking for. Ask your realtor for suggestions.
Make a list of major repairs that are needed such as roofing, siding and lighting. Make as many of these repairs as possible. Ask us if you need the name of a handy man.
Make a list of minor repairs needed such as painting, or minor landscaping. Make as many of
these repairs as possible. The only people looking for a fixer upper are those looking for a real bargain, below market value.
Sweep or shovel walkways, driveways, patio/deck (salt in the winter). Leave on the front light.
Maintain front, back and side yard. Ensure lawns are mowed, shrubs are pruned and flower beds
are weeded.
Add flowers or winter arrangements on your front porch and/or in front of the garage.
Remove all Christmas lights and decorations by January 10th.
Oh and don’t forget to leave the front lights on, especially in winter when it is dark so soon.
Here are some helpful videos from the RE/MAX Fit To Sell video series.
